Take this course with Image Master Carla Mathis to gain insights from her 30 + years working successfully with male clients. Whether you already style men or are thinking about entering the men’s market, you’ll discover key tools and information you can use immediately after this course. Learn how to speak effectively with male clients, how to work with distinctive features, best fabrics for different body types, critical points for good fit, and much more. This course will give you confidence and skills to work with your male clients; to successfully analyze and solve their clothing & image needs.
Date: Monday Feb 10, 2020, from 9:30 am – 5:30pm.
*Following this course, Carla will teach The Complete Personal Stylist Training (6 days) from Feb 11-17 (15th off). There are limited spaces in case you are interested in taking this course as well. Details here.
Location: Sacramento, California, USA. This course will be held in a spacious home on luxurious grounds in the State Capitol of California, within blocks from the Sacramento River. Minutes from Downtown, Old Town, Mid Town, Airport, Sacramento Convention Center, Sacramento Zoo, Cal Expo, Sacramento River and everything that Northern California has to offer. Nearby lodging options include The Westin on the River (3 miles) or the Freeport Wine Country Inn (5.4 miles)
AICI CEU’s: .7. In order to earn .7 AICI CEUs for this course, participants must attend the full 7 hours, fully participate in all activities and complete an evaluation form at the end of the course rating learning outcomes.
In this course you will:
- Identify 12 Personality Styles for men and how to speak their language
- Identify the psychology of men’s style & nonverbal communication
- Identify 4 levels of business dress … when and why to choose which one for what purpose
- Assess silhouette & proportion to determine the best cut of suits and length of casual shirts and jackets
- Describe how to dress men’s Distinctive Features: belly, flat or full buttocks, bow-legs, sloping shoulder or neck, thick rib cage and full pecs
- Identify how to speak to male clients in a way that is most effective
- Evaluate & fine-tune the critical points of GOOD FIT for Men’s suits and jackets
Carla Mathis, published author, trainer, and president/co-founder of The Style Core is based in California. Her landmark book, The Triumph of Individual Style, used in design schools in the US and abroad has become the ‘bible’ of the fashion and image industries. Carla Mathis founded a consultancy and training institute in 1981, after being mentored for many years by the founder of the Personal Color movement, Suzanne Caygill. By pioneering and teaching the use of design as a powerful therapeutic tool, Carla has helped thousands of women and men worldwide learn to appreciate their bodies and achieve new levels of self-acceptance.
One of 19 Certified Image Masters (CIM) worldwide, Carla consults with individuals & groups in the USA and internationally. She also teaches Style Core Institute courses locally and abroad. The Style Core has a network of 350+ stylists world-wide, trained to offer the highest level of individualized service in our industry using the Body Signature System of Master Color Sets and Consultation Guides with their clients.
Disclaimer About Certification
Please note that this course is a training approved by the Association of Image Consultants International (AICI). Certification, earned through the trainer upon completion of this course, is entirely independent from AICI’s professional certification programs. (If you wish to pursue AICI Certification, please refer to AICI’s website at http://www.aici.org/)